24-year-old Jonas enjoys listening to music and chatting with his friends on his mobile phone – even while walking in traffic. But the distraction caused by his smartphone does not end well...
This ad by the Lausanne Police in conjunction with the bfu – Swiss Council for Accident Prevention and other partners shows the effects of inattentiveness in traffic in a shocking manner. Distraction is a factor in 1 in 4 accidents in Switzerland. Listening to music or talking on a mobile phone restricts the user’s awareness of the immediate environment, and the 15 to 30 age group is particularly affected.
This ad by the Lausanne Police in conjunction with the bfu – Swiss Council for Accident Prevention and other partners shows the effects of inattentiveness in traffic in a shocking manner. Distraction is a factor in 1 in 4 accidents in Switzerland. Listening to music or talking on a mobile phone restricts the user’s awareness of the immediate environment, and the 15 to 30 age group is particularly affected.
